Too Many Marketing Tasks

A new search engine marketing tactic comes out each week, it seems. The stuff you are supposed to do gets bigger and bigger – the majority of it focusing on backlinks, and how to get the most value from them.

I realized about a year ago, that there are simply too many marketing tasks. You just cannot do them all! But the great thing is, that you can choose the ones that are most suitable for you, and for reaching your target market. Do those, and forget the rest.

I just can’t use Ryze, and LinkedIn, and FaceBook, and MySpace, and YouTube, and Blogging, and Twitter, and Podcasts, and Article Marketing, and Forum Posts, and FastPitch, and DirectMatches, and GoDaddy Connections, and Comment Posts, and get directory links every week, and swap links with my acquaintances, and who knows what else! I don’t have TIME for all of that!

It is really ok to not do it, just because everyone says you should! Find a way to consistently build backlinks, and stick to it. When you get comfortable with that, add another way. When you feel like there is no room to add another, it is ok to NOT add any more!

Just make sure you assess on a regular basis to see if what you are doing is working. If it is, then keep it up, or do more if you have time. If it is not, then either modify it, or drop it, and try something else. Often, HOW you do it makes a huge difference in success, so it is worth asking other people how they make it work before you drop it and walk away.

Good backlinks do help. You really need to consistently build them if you want traffic to your site. But it is ok to say that enough is enough, and to decide that something isn’t right for your business!