Tired of Writing About SEO

I’m tired of it… I’m tired of the controversy, I’m tired of explaining the same things over and over, and I’m tired of being handed a bunch of incomplete information and being expected to draw a useful conclusion from it. I’m tired of clients who have been harmed by others - I’m not tired of the CLIENTS, just made sick by the situations that harm them.

I think part of it is because of the recent rather rapid and catastrophic changes in SEO. I don’t think that many gurus have caught on that there has been a fundamental shift in the assumptions that are safe to operate within. They are seeing the recent changes as more minor changes in a long line of minor changes. But they aren’t that at all. They change the rules in a fundamental way. A way that begins to really tie the hands of people who are responsible for helping clients get good traffic to their websites.

Part of it is that I have four blogs. This one is a dominant one - topics come up regularly for it. I have a list of them, but often by the time I get to writing the topic, I’m tired of it. I’ve already had to explain it elsewhere, and explaining it one more time irritates. I also have to produce SEO pages for our trade association site - it is hard to cover the topics without repeating.

But I also know that I am going to regularly feel like this. When you blog, sometimes you force yourself to write even when you don’t exactly feel like it. That is part of the price of blogging. Churning out articles at a rate of a dozen or more a day is purely exhausting. But that is what my marketing and my clients’ marketing demands. I do it because it is part of what is required. And usually, I get excited about it again. But I wouldn’t mind once in a while if someone else took over for a day or two, so I could take a break. I suppose if they did, I’d get lazy though!

It really is the nature of blogging. And the nature of a demanding topic like SEO. The one thing that is sure though, is that in this arena, there will never be a time when there is nothing to talk about.