The Basics, in Dynamic Sites

Most dynamic site types have a way to put in Title Tags, Keyword and Description tags, and Alt-tags. Most also have a way of putting in Titles for links and images. And many have control over URL output, in one way or another, though sometimes that control is limited.

The trick is learning how they do it. Usually, somewhere near where you create the content for the page, there is a way to also control the tags. Image tags are controlled when you put the link in, though they are usually called “description” instead of “alt-tag”.

Usually the hardest one to control is the page title. It is often set by the name of the page or article. That is ok most of the time, but sometimes is not powerful enough.

In some, you control the title tag in other ways. It pays to read instructions for this, because of all the fussy things you can do page by page, this is one of the more important ones. Go to the forums if you cannot find it in the manual.

We’ve found that virtually all content management and cart systems that are mature enough to actually be usable, DO allow control over essential SEO functions. But you have to learn where they control them.

SEO control is no longer a reason to avoid dynamic site systems. It is a reason to learn to use them well.