The Object of Obsession

SEO can drive you nuts. It is an industry of extremes in theory, and of judgment calls that have no set rules. You do your best to devise common sense strategies based on what you know, balanced with your philosophy of good business and your concept of fair play and ethics.

Somewhere, there is a line. Step over it, and you crash. Avoid it too much, and you can’t compete.

Determining that line, is what can drive you nuts. You can end up obsessing and second guessing, and chasing yourself in circles.

Testing and comparing and analysis gets you only so far with SEO. Beyond that, you are into the realm of interpolation. The educated guess.

An educated guess, is, none-the-less, a guess. And if you are not careful, and if you do not have confidence in your own judgment, you can topple into the realm of second guess. Fine to adjust when evidence suggests it is prudent. Not fine to waffle in a morass of indecision that paralyzes thought.

Balance is the only answer. And it is an answer you have to find for yourself.