Googling an SEO Pro

So how do you find an SEO pro? Personal referral is the best way, because if you know someone who got results, then their pro most likely knows what they are doing.

If you Google for an SEO expert, you’ll get all kinds of results – some valid, some not. Being at the top of the listings does not mean they are the best. It may mean only that they have the most money, or that they managed to optimize best for the terms you happened to put in.

The SEO arena is VICIOUSLY  competitive. A very hard arena to rank well in. It is easier to rank for regional listings than generic ones, or on various peripheral topics related to SEO.

If you choose to Google an SEO expert, please LOOK at their website! It should have some obvious characteristics:

• The writing should be professional. It should not sound like it was written by someone who does not speak your language natively. SEO is ALL about language use, so make sure they use it well.
• Their site should not have senseless repetition.
• The site should be logical.

Sometimes  SEO and Web professionals are like the cobbler whose kids were the last to get shoes. Sometimes the websites of professionals are neglected, not because they are bad at their job, but because they are busy. So be sure to look at the sites of a few of their clients as well.

Remember, if someone offers an “optimization package” without specifying what it contains, you aren’t going to get what you need.  A real pro will look at your site before they ever quote you a price for repairs!