Global SEO

Site-wide SEO can be added in many ways, which are then consistent on every page. Doing this helps to reinforce messages through the whole site – but there is a place for site-wide SEO, and a place for page by page optimization.

Some of the elements for site-wide optimization include:

• Navigation links. These should be the same through the site, and can be optimized in a way that helps the whole site.
• Header alt tags. It is standard for them to be the same through the site.
• Location lists – if you are specific to a regional location, you can put a single location list either at the bottom of the content, or at the bottom of either the left, or right sidebar. ONE list, no more.
• Company info – this should be either at the bottom of the right sidebar, top right corner, or the very bottom of every page with the copyright info. This can include location and an address if you want to come up in local searches.
• Your slogan, or a tagline. This may happen in an alt-tag, or a text tagline.
• CSS Formatting in the template. This is especially critical for dynamic sites, where different parts of the page have a standard formatting. Your page headings are formatted standard – make sure they are in H1 tags, and they can be easily optimized page by page. This applies to many parts of the page.

There are others as well. The point being that when you create a template, consider optimization in the mix, and when you are placing things throughout the site, think about whether they will aid in the optimization, and how you can make them do so better, without getting flagged for over optimizing.

Do not place keyword lists or other black hat elements on every page, you’ll just hurt yourself. Just optimize intelligently using sitewide items in a conservative and logical way.