Article Marketing and Bad SEO

What is it about article marketing that makes people lose their common sense? I’ve seen so many BAD articles passing themselves off as marketing articles, which accomplish nothing more than giving the business a black eye!

Bad writing does not benefit anyone! The purpose of article marketing is to get backlinks beyond the sphere of your own influence. It isn’t just about getting links into an article directory - if it were, then it would be more efficient to place directory links - faster, and less tricky to get right!

The real power in article marketing comes from the viral aspect - people who LIKE the article can pick it up and reprint it. Nobody reprints garbage!

In order for it to work, the article has to be GOOD. It has to be interesting, have some style, state an opinion, make the reader laugh, or SOMETHING that is unique and useful. If it is just another excuse to stuff some keywords into a bunch of text, you might as well not bother!

An amazing number of SEO shysters out there are bamboozling site owners into thinking that bad writing has value. C’mon folks, if you cannot stand to read it, you are wasting your money! If you are paying for links or article marketing, READ the articles! If they don’t impress you, then DON’T pay for them!

Keyword stuffing is somehow still being passed off as article marketing. So is just plain poor writing - no purpose, no point. And a lot of it is perfectly accurate, but absolutely boring and unoriginal - the same as 10,000 other articles written for the same purpose. That won’t work either!

If people aren’t impressed with the writing, they won’t come to your site from the links in the signature line. If the article isn’t exceptional, nobody will reprint it. Bad writing is a waste of money, and harmful to the business in other ways as well. Make sure you know what you are getting, because there is, unfortunately, more bad writing out there than good!