Archive for the 'Webmasters' Category
Living Without Google
The changing arena of SEO begs some questions. I don’t know how valid they are at this point, but I think they are ones that if we are not asking ourselves now, we should be. Because while the answers may not be relevant today, they may be soon, and some forethought may be to advantage.
If [...]
Under Construction, or Coming Soon
I’ve had more clients that have suggested that we put up an “under construction” notice! I can’t blame them, most of them do not realize that they have not seen a notice like that on a website for at least three years. It is a logical thought – my site isn’t finished, shouldn’t I warn [...]
Read More..>>SEO Vandalism and the Google Penalty
We are still battling it. Our best information tells us that after we complete the work of cleaning up every single page in the site, that it will take a minimum of 6 weeks for the penalty to be lifted by Google, IF they do so without the site owner having to submit a personal [...]
Read More..>>Building Backlinks – More Confusing than Ever
Apparently, backlinks are bad. Except when they are good. And nobody seems to know just what that means anymore, including Google. The rules for backlinks are so convoluted now, that not even Google knows just what is, and is not, an acceptable link.
Now, don’t misunderstand me. I have never been in favor of manipulative tactics, [...]
Limitations of PPC
I’ve written many other times about PPC, but it bears writing about here as well. You should know at the outset, that I have no use for it – but that is primarily because it has never been something that would have worked for one of my clients! I’ll explain why:
They all had very low [...]
Read More..>>Divergence – Easy Gets Easier, Hard Gets Harder
We are seeing technological divergence in all areas of the web, including SEO. The easy things get easier, while the harder things get harder.
This happened with desktop computing environments also – DOS was hard to use, it took someone with a high degree of skill to use it. Then GUI interfaces came along, and some [...]
When Did Customers Become Cattle?
“Drive traffic to your site!!!”
“Create a traffic funnel to drive customers to your website!!!”
We hear stuff like this daily from so called marketing “experts”. “Driving traffic” is one of the current buzzwords for marketing online, often used in SEO as a hook to get people to pay for SEO. And I have a real problem [...]
Too Many Marketing Tasks
A new search engine marketing tactic comes out each week, it seems. The stuff you are supposed to do gets bigger and bigger – the majority of it focusing on backlinks, and how to get the most value from them.
I realized about a year ago, that there are simply too many marketing tasks. You just [...]
ADA Accessibility and Good SEO
As a webmaster, I find that I can really capitalize on ADA Accessibility. Many organizations which are required to be ADA compliant don’t even know they are supposed to. So when I sit down in negotiations when them, and can inform them that their site needs this, and why, they understand immediately that I know [...]
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