Archive for the 'URL Names' Category
To Dash, or Not to Dash - The Unspeakable Truth About Domain Names
Laura - Apr 15th, 2008
“Internet Marketing” books often recommend using dashes in your domain names to break up words for higher search engine impact. Consequently, I have clients all the time who have been sucked in by this advice, who cannot understand why I tell them to forget it.
Those internet marketers don’t know diddly about running a real business. [...]
Filenames - Do They Matter?
Laura - Mar 15th, 2008
Do filenames matter for Search Engine Optimization? Depends on who you ask!
The general concensus though, is that filenames are an easy factor which has a minute influence on page indexing.
They are also a frequent target for abuse, on the part of people who assume they mean more than they do! The other general agreement about [...]