Archive for the 'SEO Price Breakpoints' Category
The Backlash of Hosted Site Solutions
Several kinds of sites fall into this category, including many kinds of site builders, shopping carts, and some other specialty niche business sites. Niche business sites include Real Estate, Insurance, Kitchen Designer, and other business sites hosted by a company that “specializes” in “easy” sites for that kind of business.
Not only are such sites deadly [...]
Divergence - Easy Gets Easier, Hard Gets Harder
We are seeing technological divergence in all areas of the web, including SEO. The easy things get easier, while the harder things get harder.
This happened with desktop computing environments also – DOS was hard to use, it took someone with a high degree of skill to use it. Then GUI interfaces came along, and some [...]
Recession SEO
Coping with an economic downturn in business has two aspects in preparing:
Make sure you are in good shape now. If there are things you know you need to do to stabilize your business, get them done. Those in better shape will more likely weather the storm without serious consequence.
Watch for changes in your stats, and [...]
Prioritizing SEO Tasks
SEO can be a complex, and very involved process. It can also be a very expensive process. When a budget is limited, where do you put the effort first?
Typically, there are things that do a lot, for little effort. Then there are things that do a moderate amount, for moderate effort. And there are things [...]
Search Engine Marketing Math
People seem to overlook the math. They rule on a gut feeling - a promise by a marketer, or their own reluctance to invest in order to see results.
Marketing math helps you to be able to predict what will work, and what won’t, and to pin down a marketer on whether they’ll offer reasonable assurances [...]