Archive for the 'SEO - Search Engine Optimization' Category
Article Marketing and Bad SEO
What is it about article marketing that makes people lose their common sense? I’ve seen so many BAD articles passing themselves off as marketing articles, which accomplish nothing more than giving the business a black eye!
Bad writing does not benefit anyone! The purpose of article marketing is to get backlinks beyond the sphere of your [...]
Tooltips - Just One More Thing…
Also listed as link Titles, sometimes called Tooltips, this bit of text is entered into the link code, and shows up when you wave over the link. They are favored by web developers who create applications with tools, and have caught on for giving additional information about what is behind a link.
Do search engines pay [...]
Site Structure - The Hidden SEO Strategy
Site structure is an important, and often overlooked aspect of Search Engine Optimization. We are gaining more and more clients who come to us right after having their website rebuilt, who are dissatisfied with the performance of the site. Working on those sites, after someone has built them without taking SEO into consideration, is much [...]
Read More..>>Keyword Stuffing is Alive and Well in Webdom
Probably the oldest, and longest condemned black hat tactic, keyword stuffing should have died out long ago. But for every expert that condemns it, there are dozens of overeager, inexperienced writer who fancy themselves experts without exercising common sense!
They produce stupidly senseless writing that gets very little benefit, and which people cannot stand to read. [...]
Good Formatting and SEO
“Bold the important keywords!”, or “Use H1 tags for the important things!” they say. And they are right… but as with all things SEO, there are guidelines to do it right!
It does not mean to bold every instance of your keywords within an article! It does not mean to stuff keywords into H1 tags or [...]
To Anchor, or Not to Anchor
Much is made of the power of anchor text, to the point that people use it without considering whether they SHOULD use it. Anchor text is not, in fact, the answer to every link.
The drawback to anchor text is that the link is hidden. Search engines don’t mind that, they LIKE anchor text because it [...]
On Page Text Link Advantages
The easiest links to control, are those on your own site, but many people overlook the ways in which these links can help to more clearly define what your site is about.
Remember the rules - never try to manipulate search engine results, and always write for people first.
Your site has two classes of links, both [...]
Going Backward to Move Forward
Recently we rebuilt a website for a client. Within two weeks of the rebuild, two things happened:
The traffic to her site dropped by about half.
Her site conversions quadrupled.
Those two statistics might seem contradictory, but they actually are not. She was getting less traffic, but it was higher quality traffic.
Previously, her traffic had contained many [...]
The Cardinal Flaw in Research
I’ve heard people talk about building websites, and suggesting that you should not even go into business before researching to see whether it will succeed. As though research of what has been can tell you what will be. Keyword research, and market research, should never be considered as tools to set a course by - [...]
Read More..>>Screen Your SEO Professional to Avoid Getting Taken
Part 3 of a 3 part series.
It’s all well and good to have an understanding of what good SEO is, and to know how people are scamming others in the SEO world, but if you have to hire someone, how do you tell the good ones from the bad ones?
In all fairness, more SEO bungling [...]