Archive for the 'SEO - Search Engine Optimization' Category
Article Marketing and SEO
A month or so ago I wrote a scathing post about bad article marketing. So I guess it is only fair that we say something about GOOD article marketing - which isn’t that different from blogging, in fact.
The most important aspect is value. The article must have value to the reader first of all. Value [...]
Branching Out with SEO and a Second Website
So your website is functioning, optimized to the teeth, and you are still having a hard time competing. The logical temptation is to build another website as a traffic funnel. It is often recommended by SEO gurus - but how they recommend it varies widely! Just for the record, to get it out of the [...]
Read More..>>SEO, and SEM
Do you need SEO, or do you need SEM?
The line between the two can be somewhat blurry, but the terms mean:
Search Engine Optimization
and
Search Engine Marketing
The best definition I’ve heard was that Search Engine Optimization are tactics you use to optimize the search engine indexing of your site - that means tags, content optimization, clean code, [...]
Unstuff Those URLs!
Keyword stuffing is often visible in URLs for the tackier websites. There is a fine line between keyword stuffing, and legit keyword use in URLs, but it’s pretty obvious when someone crosses it!
You often see long strings of words with dashes between them for filenames. This happens primarily with blog or CMS type software where [...]
Bottom of the Page Considerations
The bottom of the page contains some valuable SEO real estate, but not, perhaps, in the manner that you think. Extremes about bottom text run the gamut from ignoring it, to abusing it. Proper use is again, in the middle.
The bottom of the page is the standard location for design credits, disclaimers, and copyright notices. [...]
Abbreviations or Full Names for SEO?
Do you use the whole name, or the abbreviation for SEO? Or do you use both? And if you use both, where do you use which?
The answer, like so many things in SEO, is both simple, and complex. The short answer is, It Depends.
If the keyword is a location, use both, and it does not [...]
Don’t Say “Welcome”
I’ve encountered numerous sites which have opening text which reads something like this:
Welcome to our store! We have a lot of really great products for you to browse through. Please come in and look around, we’re really glad you’re here!
Bad text. For SEO, and for people, that text just used three sentences to say absolutely [...]
Leveraging Location in SEO
I’ve seen all extremes where location on pages for SEO is concerned. Some people ignore it entirely, others emphasize it over anything else. The issue is not as simple as saying there is one rule for every site, because there isn’t.
Whether or not location is important as an aspect of SEO depends largely on your [...]
The Pure Power of SEO
She had hired an “SEO expert” to optimize her site. She had decent placements for her product in her area on Google, Yahoo, and MSN, but wanted to take her business to the next level.
The “expert” devised a plan that would, in her opinion, improve the rankings. The plan consisted of the following:
Take out all [...]
Read More..>>Googling an SEO Pro
So how do you find an SEO pro? Personal referral is the best way, because if you know someone who got results, then their pro most likely knows what they are doing.
If you Google for an SEO expert, you’ll get all kinds of results - some valid, some not. Being at the top of the [...]