Archive for the 'SEO - Search Engine Optimization' Category
Tired of Writing About SEO
I’m tired of it… I’m tired of the controversy, I’m tired of explaining the same things over and over, and I’m tired of being handed a bunch of incomplete information and being expected to draw a useful conclusion from it. I’m tired of clients who have been harmed by others - I’m not tired of [...]
Read More..>>A Joke of a Quiz
Took the SEO Quiz at a site that shall remain nameless. I was not impressed by it, in the least.
The quiz was designed so that you could not leave an answer blank - clicking an answer moved it to the next question. Fine with me, I didn’t want to leave anything unanswered. It apparently did. [...]
Optimizing for Conversions
Traffic isn’t enough. It has to be GOOD traffic.
Often, after an optimization, traffic can actually drop. But if conversions rise, then the optimization was on target.
If optimization occurs though, and there is no increase in conversions, or worse, a drop in conversions, then the optimization was not done correctly.
See, correct optimization has less to do [...]
SEO and Private Domain Registration
Another one of those things that is whispered in corners online… can Private Registration affect search engine ranking?
This is another “who knows” issue, because there is a great deal of controversy, and Google isn’t saying either way.
It is generally accepted that Google looks at Whois information to determine ownership of domains, to influence how they [...]
Under Construction, or Coming Soon
I’ve had more clients that have suggested that we put up an “under construction” notice! I can’t blame them, most of them do not realize that they have not seen a notice like that on a website for at least three years. It is a logical thought – my site isn’t finished, shouldn’t I warn [...]
Read More..>>Are Metatags Dead?
It is late, we have an IT Summit to attend tomorrow, and the last thing I feel like writing about are MetaTags… But we have a lot more stuff coming up, so I really have to get ahead on some blog posts.
The title is just a question I spied online recently. Cannot remember where. One [...]
SEO Vandalism and the Google Penalty
We are still battling it. Our best information tells us that after we complete the work of cleaning up every single page in the site, that it will take a minimum of 6 weeks for the penalty to be lifted by Google, IF they do so without the site owner having to submit a personal [...]
Read More..>>No Follows and Google
Another “dictated by Google” topic. Nofollow was originally designed to keep search engines from indexing links that you did not want them to index.
It seems though, that search engines pay attention to it when they want, and ignore it otherwise. So as a protection, which it was originally intended as, it is practically useless. [...]
Building Backlinks - More Confusing than Ever
Apparently, backlinks are bad. Except when they are good. And nobody seems to know just what that means anymore, including Google. The rules for backlinks are so convoluted now, that not even Google knows just what is, and is not, an acceptable link.
Now, don’t misunderstand me. I have never been in favor of manipulative tactics, [...]
Article Marketing and SEO
A month or so ago I wrote a scathing post about bad article marketing. So I guess it is only fair that we say something about GOOD article marketing - which isn’t that different from blogging, in fact.
The most important aspect is value. The article must have value to the reader first of all. Value [...]