Archive for June, 2008
The Difference Between Professional and Do It Yourself
To me, it is part of the American Dream that anyone can start a business if they are determined enough, even if they don’t have money. It takes an unbelievable amount of determination though, and a huge amount of time and grit to do it.
I’m a firm believer in Do It Yourself bootstrapping. I got [...]
What is SEO Worth?
Some small business owners gasp when they are quoted a price for SEO, even when it is a relatively low one. I can understand gasping when you really don’t have it – I mean, I’ve been there too. But to begrudge it when you CAN afford it just isn’t wise. Those who complain of the [...]
Read More..>>The Problem With Flash
I’ve made my peace with Flash in some instances. It can enhance some sites, if used properly. But I still have a major problem with people offering “Flash Websites” without telling their clients what the drawback is.
There are two primary problems with Flash:
People don’t like it if it is used wrong. They don’t like Flash [...]
Read More..>>The Tenacity of the SEO Myth
Myths start in one of two ways:
Someone misinterprets something that was said, and determines that a totally illogical pattern must be observed. Thus we see things like the “leaking pagerank” myth – a totally illogical and rather absurd theory.
A problem develops with the way search engines index pages, as they change their operational methods. SEO [...]
The Basics, in Dynamic Sites
Most dynamic site types have a way to put in Title Tags, Keyword and Description tags, and Alt-tags. Most also have a way of putting in Titles for links and images. And many have control over URL output, in one way or another, though sometimes that control is limited.
The trick is learning how they do [...]
Google Bowling – Have you been struck?
When you hear rumblings of negative SEO, and your rankings suddenly drop, it is easy to think you’ve been struck by someone else in the nasty game of Google Bowling. Whether you have, or have not, the solutions are the same, and you start by looking not outside, but inside, for the fix.
It is hard [...]
Leveraging Social Networking
Is it marketing, or is it SEO? Somewhere in the realm between, lies Search Engine Marketing, which is marketing targeted at increasing search engine traffic to your site.
Social networks can help with that. People with a lot of connections or “friends” on social networks seem to get a higher advantage than those with few. That [...]
Rewriting the Marketing Equation
If the rules change, sometimes you have to figure out how to write new ones. We’ve been trying to write our own from the start – trying to find unique ways to leverage advantages to overcome disadvantages.
One of the great things about SEO is that it always let you do that. We are entering a [...]
Recession SEO
It is coming. There is nothing that is going to stop it other than national energy exploration and development, and that is going to take time, so it is going to come – don’t kid yourself into thinking that our government can, or WILL head it off, or that some democrat throwing money at it [...]
Read More..>>The Art of Gentle Optimization
I’ve never believed in crowding the envelope with optimization. Partly because to do so costs my clients more, and requires close monitoring, and always runs the risk that you’ll be the next victim of the trap of changing rules.
So I’ve always been a fan of common sense, and logical optimization strategies. They rely on content [...]