Archive for April, 2008
Divergence - Easy Gets Easier, Hard Gets Harder
We are seeing technological divergence in all areas of the web, including SEO. The easy things get easier, while the harder things get harder.
This happened with desktop computing environments also – DOS was hard to use, it took someone with a high degree of skill to use it. Then GUI interfaces came along, and some [...]
Abbreviations or Full Names for SEO?
Do you use the whole name, or the abbreviation for SEO? Or do you use both? And if you use both, where do you use which?
The answer, like so many things in SEO, is both simple, and complex. The short answer is, It Depends.
If the keyword is a location, use both, and it does not [...]
When Did Customers Become Cattle?
“Drive traffic to your site!!!”
“Create a traffic funnel to drive customers to your website!!!”
We hear stuff like this daily from so called marketing “experts”. “Driving traffic” is one of the current buzzwords for marketing online, often used in SEO as a hook to get people to pay for SEO. And I have a real problem [...]
Recession SEO
Coping with an economic downturn in business has two aspects in preparing:
Make sure you are in good shape now. If there are things you know you need to do to stabilize your business, get them done. Those in better shape will more likely weather the storm without serious consequence.
Watch for changes in your stats, and [...]
Don’t Say “Welcome”
I’ve encountered numerous sites which have opening text which reads something like this:
Welcome to our store! We have a lot of really great products for you to browse through. Please come in and look around, we’re really glad you’re here!
Bad text. For SEO, and for people, that text just used three sentences to say absolutely [...]