Archive for March, 2008
Good Formatting and SEO
“Bold the important keywords!”, or “Use H1 tags for the important things!” they say. And they are right… but as with all things SEO, there are guidelines to do it right!
It does not mean to bold every instance of your keywords within an article! It does not mean to stuff keywords into H1 tags or [...]
To Anchor, or Not to Anchor
Much is made of the power of anchor text, to the point that people use it without considering whether they SHOULD use it. Anchor text is not, in fact, the answer to every link.
The drawback to anchor text is that the link is hidden. Search engines don’t mind that, they LIKE anchor text because it [...]
On Page Text Link Advantages
The easiest links to control, are those on your own site, but many people overlook the ways in which these links can help to more clearly define what your site is about.
Remember the rules – never try to manipulate search engine results, and always write for people first.
Your site has two classes of links, both [...]
Going Backward to Move Forward
Recently we rebuilt a website for a client. Within two weeks of the rebuild, two things happened:
The traffic to her site dropped by about half.
Her site conversions quadrupled.
Those two statistics might seem contradictory, but they actually are not. She was getting less traffic, but it was higher quality traffic.
Previously, her traffic had contained many [...]
ADA Accessibility and Good SEO
As a webmaster, I find that I can really capitalize on ADA Accessibility. Many organizations which are required to be ADA compliant don’t even know they are supposed to. So when I sit down in negotiations when them, and can inform them that their site needs this, and why, they understand immediately that I know [...]
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