Archive for March, 2008
Leveraging Location in SEO
I’ve seen all extremes where location on pages for SEO is concerned. Some people ignore it entirely, others emphasize it over anything else. The issue is not as simple as saying there is one rule for every site, because there isn’t.
Whether or not location is important as an aspect of SEO depends largely on your [...]
The Pure Power of SEO
She had hired an “SEO expert” to optimize her site. She had decent placements for her product in her area on Google, Yahoo, and MSN, but wanted to take her business to the next level.
The “expert” devised a plan that would, in her opinion, improve the rankings. The plan consisted of the following:
Take out all [...]
Read More..>>Googling an SEO Pro
So how do you find an SEO pro? Personal referral is the best way, because if you know someone who got results, then their pro most likely knows what they are doing.
If you Google for an SEO expert, you’ll get all kinds of results - some valid, some not. Being at the top of the [...]
Prioritizing SEO Tasks
SEO can be a complex, and very involved process. It can also be a very expensive process. When a budget is limited, where do you put the effort first?
Typically, there are things that do a lot, for little effort. Then there are things that do a moderate amount, for moderate effort. And there are things [...]
Article Marketing and Bad SEO
What is it about article marketing that makes people lose their common sense? I’ve seen so many BAD articles passing themselves off as marketing articles, which accomplish nothing more than giving the business a black eye!
Bad writing does not benefit anyone! The purpose of article marketing is to get backlinks beyond the sphere of your [...]
Too Many Marketing Tasks
A new search engine marketing tactic comes out each week, it seems. The stuff you are supposed to do gets bigger and bigger - the majority of it focusing on backlinks, and how to get the most value from them.
I realized about a year ago, that there are simply too many marketing tasks. You just [...]
Tooltips - Just One More Thing…
Also listed as link Titles, sometimes called Tooltips, this bit of text is entered into the link code, and shows up when you wave over the link. They are favored by web developers who create applications with tools, and have caught on for giving additional information about what is behind a link.
Do search engines pay [...]
Filenames - Do They Matter?
Do filenames matter for Search Engine Optimization? Depends on who you ask!
The general concensus though, is that filenames are an easy factor which has a minute influence on page indexing.
They are also a frequent target for abuse, on the part of people who assume they mean more than they do! The other general agreement about [...]
Site Structure - The Hidden SEO Strategy
Site structure is an important, and often overlooked aspect of Search Engine Optimization. We are gaining more and more clients who come to us right after having their website rebuilt, who are dissatisfied with the performance of the site. Working on those sites, after someone has built them without taking SEO into consideration, is much [...]
Read More..>>Keyword Stuffing is Alive and Well in Webdom
Probably the oldest, and longest condemned black hat tactic, keyword stuffing should have died out long ago. But for every expert that condemns it, there are dozens of overeager, inexperienced writer who fancy themselves experts without exercising common sense!
They produce stupidly senseless writing that gets very little benefit, and which people cannot stand to read. [...]