Archive for February, 2008
The Cardinal Flaw in Research
I’ve heard people talk about building websites, and suggesting that you should not even go into business before researching to see whether it will succeed. As though research of what has been can tell you what will be. Keyword research, and market research, should never be considered as tools to set a course by – [...]
Read More..>>Search Engine Marketing Math
People seem to overlook the math. They rule on a gut feeling – a promise by a marketer, or their own reluctance to invest in order to see results.
Marketing math helps you to be able to predict what will work, and what won’t, and to pin down a marketer on whether they’ll offer reasonable assurances [...]
Screen Your SEO Professional to Avoid Getting Taken
Part 3 of a 3 part series.
It’s all well and good to have an understanding of what good SEO is, and to know how people are scamming others in the SEO world, but if you have to hire someone, how do you tell the good ones from the bad ones?
In all fairness, more SEO bungling [...]
Knowing Enough to Recognize Quality
Part 2 of a 3 part series.
SEO can be a confusing and obscure profession. It is just technical enough, and just controversial enough, that trying to learn it to start is confusing! It changes so fast that if you are reading a book off the shelf, chances are your information (or at least part of [...]
Getting Scammed in SEO
Part 1, of 3
I’ve seen it again and again – someone pays a “professional” for SEO, and wonders why there are no results – or worse, watches their traffic drop. So how you gonna know who to trust, and how you gonna keep from getting ripped off?
The first thing, is to be aware of what [...]
Competitor’s Names in Keywords
Somehow in the SEO world, the tactics that spammers use seem to really start to catch on with the ignorant public (through publications by internet marketing scammers) a few months after the reasons why you should not use them have been publicized within the SEO field. This makes it very hard for beginners to sort [...]
Read More..>>Pagerank Perplexities
Following the grand tradition of SEO, pagerank has gone from being something you needed to understand in order to improve site traffic, to something that is now downgraded to just another facet in the big picture, as spammers have manipulated it and made it less and less of an issue.
Pagerank IS still something that affects [...]
SEO for Real People
The argument goes around… Do you optimize for people, or for Search Engines. And the answer is very simple, but rarely understood:
When proper optimization is done, it is more effective with BOTH people, and search engines.
The key to good SEO isn’t in manipulating search engines. It is in helping search engines ACCURATELY index your site [...]
Mining the Long Tail
Less frequently searched keywords are referred to as “long tail” keywords. They are worth going after if you are in a highly competitive niche, where getting top positions for high demand keywords is difficult or impractical. Long tail keywords are less often searched, but they are also almost invariably far less competitive. So the mere [...]
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